C2G Wireless A/V for HDMI Video

Product videos don’t have to be boring. That is exactly the challenge presented to the Mitosis video production team from C2G. Selling IT focused products can often be challenging. Trying to express the pain-points and how the product solves them in a very short-form video that can be presented on retailer websites like Amazon, Dell and CDW while keeping the viewer engaged is no small feat.

The Mitosis creative and video production teams came together to create a video that would lead to converting the viewer into a customer. Taking the approach of “entertain + engage” Mitosis infused humor, presenting an “IT Manager” that the target audience could relate to, by expressing frustrations very quickly the product features were then able to be presented in a real-world scenario.

Services Utilized:

  • Marketing Consultation
  • Persona Analysis
  • Product Analysis
  • Creative Concepts
  • Scriptwriting
  • Casting
  • Production
  • Post-Production