ALEFEST "Never Afraid" Video

When the organization behind AleFest, the states largest beer festival with over 3,000 attendees per event, decided to make a strong marketing push in 2015 they engaged Mitosis again, this time for a video that would convey the enormity of the event while highlighting Dayton’s craft brewing community.

Making bold statements and using powerful imagery supported by a rocking music track that spoke to the ambitions of the event and the craft brewing community, Mitosis set out to create a high-energy, high-impact video that would shake the community up. The final video did just that, capturing over 3,000 view on Facebook with 120 shares and 60 comments. Mitosis also executed Instagram videos all working together to lead up to the most buzzed about AleFest in it’s history and a sold-out event.

Services Utilized:

  • Video Ideation
  • Video Script
  • Video Scheduling
  • Video On-Location Production
  • Post-Production
  • Motion Graphics
  • Music Licensing